A pandemic. A vaccine. A new way of living. And a web series that talked about these three aspects from a family point of view.

This web series, a first of its kind in Mauritius, gained widespread attention for its unique and relatable portrayal of family life during the pandemic. By focusing on the real-life challenges families faced—such as adjusting to mask-wearing, celebrating milestones creatively, and honoring those lost to Covid-19—it connected deeply with viewers. The series was both famous and effective: famous for being the first to tackle these themes in a local context, and effective for its ability to resonate with tens of thousands of Mauritians every Friday. Through its positive tone and meaningful storytelling, it not only entertained but also brought hope and fostered a strong sense of community during an uncertain time. It demonstrated how a brand can be both culturally relevant and emotionally impactful, making a lasting connection with its audience.